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The #1 tool to help you uncover value when creating resumes, cover letters, value propositions, pitching, networking, interviewing, salary negotiations and more!

EXPLORE WHO LOGIC

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WHAT IS IT?

A valuation tool that uses three basic questions to help you uncover the value of your skills and experiences.

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WHAT did I do?

HOW did I do the work?

OUTCOME(S) produced?

THE IMPORTANCE OF VALUE

Companies make hiring & promotion decisions based on evidence of your potential to add value.

What you do matters, but it’s the focus on How and Outcome that really gets to the value of your skills and experiences. That’s what WHO Logic is for, to help you uncover, articulate, and leverage value. 

APPLYING WHO LOGIC

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RESUME 

Whether you're building your first or polishing up an existing one, use WHO Logic to build a powerful and persuasive resume!

Learn more in Chapter 3

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COVER LETTER

The cover letter accompanies your resume and is all about aligning your skills and experiences with the job. It’s also about expressing enthusiasm for the job and company. Use WHO Logic to help you match your skills and experiences and write a value-centered, aligned cover letter. Read Chapter 5 and check out the narrative version and the value point version. Which one works best for you?

Read Chapter 5 for more tips and sample cover letters.

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THE PITCH

Pitch your skills, experiences, and potential to add value on LinkedIn, during recruiting events, and career fairs. Develop your value proposition and pitch using WHO Logic.

Learn more in Chapter 4 and Chapter 6

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JOB SEARCH

Learn how to “beat the bot” when applying for jobs. Use Key Word Matching and WHO Logic Fast Networking to help you progress to the interview.

Explore Chapter 7 and learn about Fast Networking in Chapter 8 (pages 81 - 87)

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NETWORKING

There are two forms of networking, Fast Networking and Slow & Steady Networking. Fast networking is a strategy used when you apply for jobs. Slow & Steady Networking is about building relationships over time with people who work at companies of interest. It’s an important part of career advancement and WHO Logic can help!

Read through Chapter 8 (pages 88 - 106) to begin building your networking plan

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INTERVIEWS

Ace the interview using WHO Logic. Regardless of interview type - virtual-recorded, virtual-live, or in-person interviewing - WHO Logic can help. WHO is a perfect response framework for almost any question you get from an interviewer. 

 

Read Chapter 9 to learn more

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OFFER MANAGEMENT

Review Chapter 9  (pages 126 - 129) and use the resources to help you manage your offers

 

Mastery of WHO logic supports life long career development! You'll forever be able generate evidence & confidently share the value of you.

OUTCOMES